Overview

Invida India successfully markets the company’s branded pharmaceutical, biotechnology, medical device, and other healthcare products. Currently, Invida India drives demand for more than 10 brands across the country. Building on our strengths in Dermatology and Primary Care, Invida has experienced an impressive growth.



EDGE™Process

EDGE™ is Invida’s proprietary brand planning process, developed and implemented by Invida across all markets in Asia Pacific. The proven methodology is founded on our extensive commercialization expertise, market research, industry best practice, and a systematic approach to generating and applying knowledge of specific Asian customer insights. EDGE™. ensures consistency and optimal brand performance across highly fragmented and dynamic markets for Invida and our partners. It provides Invida with a significant market advantage, providing that successful “edge” for Invida marketed brands.



Invida India’s brands encompass the Primary Care & Dermatology therapeutic classes.  Our leading brands include: Distaclor®, Pyridium®, Xerocare™, Baclytic™, and Moiscare™.